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Whether you're curating a collection or investing in your first statement piece, shopping for jewellery can be daunting. It's often the priciest part of your outfit, making it crucial that you find a balance between timeless pieces and trend-led choices.

So how do you make sure your jewellery collection sparkles? We asked Bulgari creative director Lucia Silvestri, 63, for her tips. From new-season shades to the most important investment pieces, here are the rules she swears by.







1 Add rose gold to your jewellery box
For years, stylists preached the idea of sticking exclusively to either gold or silver jewellery. But mixed-metal pieces are dominating SS25 collections, from Yves Saint Laurent's bold two-tone earrings to Pandora's stacked multi-shade rings. If you're hesitant to fully commit, Silvestri suggests rose gold as a subtle gateway into the trend.

‘Rose gold is my favourite metal,' Silvestri says, ‘because it's so delicate. It complements white and yellow golds, so it's an easy way to experiment with mixed metals without the stark contrast of yellow gold and silver. One of my favourite looks is a rose gold necklace that touches the collarbone layered with a choker in yellow gold. It's playful and trendy, but a less severe clash.'

2 With necklaces, length does matter
The right necklace is not only an accessory, it's a tool to guide the eye. ‘Say an actress is wearing an evening gown with a plunging neckline,' Silvestri explains, ‘they'll often wear a low-hanging, statement necklace with it [see above] because it accentuates the dress's shape and draws attention downwards.'

The reverse works just as well. For example, if you're worried about signs of ageing around the neck, Silvestri suggests you should layer necklaces to divert attention. ‘One of my go-to looks is a long string of pearls wrapped around the neck,' she says. ‘It'll create the illusion of volume and direct focus towards the beautiful gemstones, rather than to any insecurities such as loose skin or wrinkles.'

3 If you splurge on just one piece, make it a ring
When people think of investment jewellery, they often picture an extravagant necklace. But for Silvestri, a statement ring is more practical and versatile: ‘You can go for one that's a bit more "out there" without worrying that it won't match a garment's neckline or colour.

‘I'd opt for a cocktail ring - one that's oversized and vibrant. My favourite gems for a ring are tanzanite and emerald, both of which have beautiful rich colours.

‘Vintage rings hold their value really well, so they're great pieces to invest in. Starting with a good ring is the best way to build a collection.'

4 Practical is as important as pretty
Beautiful jewellery is meant to be worn, not just admired in a box, so finding pieces that fit seamlessly into your lifestyle is key. ‘I love to look glamorous,' Silvestri says, ‘but then I also want pieces I can wear every day without taking them off whenever I go to the gym.

‘I have some pieces I'll wear every day that I'm comfortable in and can leave on while I go about work and exercise. I'd say having a few dainty bracelets and a pair of stud earrings is ideal, because they're effortless but still give you that put-together feeling. I think a tennis bracelet is a great bet: feminine, beautiful and practical all at once.'

5 Don't be afraid of coloured pieces
When buying jewellery, lots of people stick to gold or silver pieces because they go with everything. Silvestri's advice? ‘Invest in a colour you love, the brighter the better. I think necklaces with coloured gems - sapphires, emeralds and rubies especially - are some of the best you can Buy VCC - Buy VCC from The Best Seller - BinVCC.com. You may not wear them every day, but when you do, they really make an impression.'

Silvestri's favourite palette this season is tonal - layering variations of the same colour for a rich, cohesive effect. ‘I particularly love layering pink tones - whether in a single piece or by pairing earrings and bracelets in varying shades, from soft rose to deep burgundy. It's a colour scheme we'll be featuring a lot in our newest Bulgari collection, and it's perfect for the days when you feel a bit more crazy and colourful.'