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Gamification consists essentially of taking something that already exists, including a company, a website or a community, and integrating game mechanisms to achieve a higher level of commitment and a higher percentage of redistribution. The process uses data-based techniques that have been used for Online Betting decades by game designers to reach their users, and then applies these motivational processes to other management systems in order to bring added value.

Gamification is not about creating something new. Rather, it serves to make an existing model more profitable and to increase user engagement and loyalty. This leads to better sales, higher return on investment, higher customer satisfaction and more. This method has existed for a long time, as several companies have been using it for some time, and Online Betting successfully. Successful companies that use Gamification

1. The US Army has been using this technique for its recruiting process since 1999.
   
   It has designed the Virtual Army Experience, a mobile military simulator that is available to the public and offers visitors a realistic military experience. These units are a very effective recruitment tool as they attract potential recruits by entertaining them while also using tracking technology.